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This
column is dedicated to all those in HR who love the
profession and wants to boldly overcome challenges and
make a lasting difference for improving the workplace.
by
Brenda J. McChriston, Principal, Spectrum HR Solutions
brenda.mcchriston@spectrumhrsolutions.com
Wizard: (def.
1. magician; 2. extremely skillful or clever; 3. a
sage (wise; sensible)
HR
Branding
Wondering
how to favorably capture and hold the attention of internal
and external customers? Try ‘branding’ all human resource
functions, programs and initiatives with your organization’s
logo, mission and vision. What will this do? It can subliminally
send and reinforce the organization message of unity, cohesiveness,
and direction to prospective applicants and clients, alike.
Internally, the message is clear—support, clarity, business-savvy
and purpose.
First
‘wizard’ challenge; get buy-in from senior leadership.
Second ‘wizard’ challenge, talk to whoever is responsible
for marketing and/or public relations. This is an opportunity
to develop relationships and/or get special pricing on
design/printer costs. Third ‘wizard’ challenge, get ideas
on what to ‘brand’ from other employees in different departments.
You can brand employment applications, business cards-with
mission/vision, training brochures, interview folders,
benefits brochures, screen savers, web pages, recruitment
materials, on-boarding and new hire orientation programs.
It’s amazing how quickly you’ll be seen as a ‘Champion’
for your organization. The quality of applicant pools and
internal morale has been known to improve rapidly once
the word gets around about the organization’s positive
outlook. You don’t have to do it all at once. Start small
and build. Soon employees will come to you with their ideas
for ‘branding’. Go HR Wizards! |
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